Creating a Website That Converts: Let's Get Clients To Your Website!
Updated: Feb 22
The internet is like a giant shopping mall, and if you want to be the hot new store in town, you need a website that converts. A converting website is one that convinces visitors to take a specific action, like making a purchase, filling out a form, or signing up for your newsletter. Basically, it's like a persuasive salesperson, but without the bad cologne. In this post, we'll go over some of the key factors that make a website convert, and how you can improve your website's conversion rate with a few simple tweaks.
Start with a Clear Message
The first step to a converting website is having a clear message. Visitors should know what your website is about and what you want them to do within seconds of landing on your page. Make sure your message is short, sweet, and to the point, like a drunken text from your ex. Your message should clearly communicate the value you offer and what sets you apart from your competitors. It should also clearly state the specific action you want visitors to take.
Focus on User Experience
User experience (UX) is the second most important factor in website conversion. Think of your website as a house, and UX as the interior design. You want visitors to feel comfortable and at ease, and to be able to find what they're looking for without getting lost in a maze of links. Good UX should make it easy for visitors to navigate your site, find the information they're looking for, and complete the desired action. It should also make visitors feel confident in your brand and your ability to deliver on your promises.
To create a great user experience, consider the following:
Navigation: Make it easy for visitors to find what they're looking for by organizing your site into clear categories. Don't make your visitors guess on what page they are clicking on. Make it stupid simple.
Design: Use a clean design that makes your content easy to read and understand and also matches your brand's vibe. You want your design to be consistent across all aspects of your brand.
Load Time: Make sure your site loads quickly, as visitors are less likely to stick around if your site is slow.
Mobile Optimization: More and more people are accessing the internet from their mobile devices. In fact most people will view your website on their phones. It's super important make sure your site is optimized for mobile.
Make Calls to Action (CTAs) Clear and Visible
Calls to action (CTAs) are like the carrots that you dangle in front of your visitors to get them to take action. They should be clear, visible, and positioned in a way that makes it easy for visitors to take the bait. Make sure your CTAs are attention-grabbing and aligned with your overall messaging, like a flashing neon sign in a dark alley.
To create effective CTAs, consider the following:
Placement: Position your CTAs in a place where they're easy to find and click on, like on your home page. I usually suggest three main actions you want your visitors to take on your website.
Language: Use language that clearly communicates the desired action and the benefits of taking that action.
Design: Make your CTAs stand out by using contrasting colors, bold text, and other design elements that make them eye-catching.
Use Social Proof
Social proof, such as customer reviews and testimonials, is like the seal of approval from your past clients. By showcasing positive feedback from past customers, you're demonstrating that others trust your brand and have had successful experiences with your products or services. Social proof can be a powerful motivator for visitors, as it gives them confidence in your brand and your ability to deliver on your promises.
Testimonials: Add a few testimonials to your home page and or create a page designated for visitors to read through your glowing endorsements. Don't be modest!
Case Studies: If applicable to your field, add case studies to your website. Show off what you did for past customers in detail. Describe what you did or show off photos.
Optimize for Search Engines
Search engine optimization (SEO) is like the GPS for your website. It helps search engines like Google find and understand your site so that they can display it to the right people at the right time. By optimizing your website for search engines, you're increasing your visibility and making it easier for potential customers to find you on Google.
To optimize your website for search engines, consider the following:
Keyword Research: Research keywords that are relevant to your brand and use them in your content, meta tags, and other on-page elements.
Content: Create high-quality, original content that provides value to your visitors and is optimized for search engines.
Finally, testing is the key to continuous improvement and maximizing your conversion rate. By testing different elements of your website, such as your messaging, CTAs, and design, you can determine what works best and make data-driven decisions to improve your site.
There are a variety of testing methods you can use, including A/B testing, multivariate testing, and heat mapping. The key is to start small, measure the results, and make iterative improvements based on the data.
That's a wrap!
Creating a website that converts is a journey, not a destination. By focusing on a clear message, user experience, calls to action, social proof, search engine optimization, and testing, you can create a website that engages and converts visitors into customers. So, grab a cup of coffee, roll up your sleeves, and get ready to take your website to the next level!